IT&CMA and CTW Asia-Pacific - IT&CMA 2010 Programme

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IT&CMA 2010 Programme

Bangkok Convention Centre at CentralWorld
Bangkok, Thailand

IT&CMA 2010 Programme
As at 7 September 2010

Date/Day	Time	Event
3 October 2010 Sunday	1400 – 2100hrs	Booth Set Up (Special design only) Exhibition Hall, Level 22, BCC
4 October 2010 Monday	0900 – 2100hrs	Booth Set Up Exhibition Hall, Level 22, BCC
	0900 – 1700hrs	4^th Asia For Asia Summit (For invited delegates only) Lotus Suite 7, Level 22, BCC
	0900 – 1700hrs	PAE 102, Workshop - Association Professionals Competencies Lotus Suite 3, Level 22, BCC *Course Leaders:* *Michael Anderson, CAE, President and CEO of cSAE, Canada* \| *Simon Pryor, FSAE, President of AuSAE, Australia*
	1000 – 1730hrs	Registration for Media Media Centre, Lotus Suite 10, Level 22, BCC
	1000 – 1730hrs	Registration for Exhibitors, Buyers, Corporate Travel Managers & Speakers Registration Counters, Level 22, BCC
	1100 – 2000hrs	IT&CMA and CTW 2010 Friendly Golf Game Venue Partner: Rose Garden Golf Course \| Rose Garden Riverside
	1130 – 1400hrs	4^th Asia For Asia Summit Luncheon (For invited delegates only) Lotus Suite 1-2, Level 22, BCC
	1300 – 1715hrs	Pre-Show City Tours (Afternoon) a. HD Cycle Bangkok Jungle \| b. The Flower Market and Temple of Memory \| c. Nature in the Crowded City
	1500 – 1900hrs	Pre-Show City Tour (Evening) a. Body & Soul
5 October 2010 Tuesday 5 October 2010 Tuesday 5 October 2010 Tuesday	0800 – 1000hrs	Breakfast Briefing Session Presented by ICCA Lotus Suite 11, Level 22, BCC
	0900 – 1100hrs	AACVB Meeting (Only for Invited Guests) Lotus Suite 9, Level 22, BCC
	0830 – 1730hrs	Registration for Media Media Centre, Lotus Suite 10, Level 22, BCC
	0830 – 1730hrs	Registration for Exhibitors, Buyers, Corporate Travel Managers & Speakers Registration Counters, Level 22, BCC
	1000 – 1300hrs	PAE102 Assessment - Association Professionals Competencies Lotus Suite 3, Level 22, BCC
	1000 – 1700hrs	IMEX-MPI-IT&CMA Future Leaders Forum 2010 (Supported by TCEB and TICA) Lotus Suites 1 & 2, Level 22, BCC
	1400– 1405hrs	Opening & Welcome Remarks *Darren Ng, Managing Director, TTG Asia Media* Cinema 15, Level 9, SF World
	1405 – 1450hrs	Keynote Address The Future of Delivering and Creating Value in Service Prof Ng will share the latest findings in the new movement of service dominant logic and value co-creation coming out of the UK, Europe and the US; address the importance of emotional value, not just functional value; the changing state of the customer empowered by technology and innovative approaches; the role of information; and future business models in travel and tourism. Prof Ng is Professor of Marketing Science, University of Exeter Business School, Senior Visiting Fellow, University of Cambridge and Academic Adviser to Cambridge University Health Partners. Prof Ng was the former CEO of SA Tours, one of the largest tour operators in the region spanning Malaysia, Singapore and China, and founder of Empress Cruise Lines. *Prof Irene Ng* *Professor of Marketing Science, University of Exeter Business School, Senior Visiting Fellow, University of Cambridge, UK* Cinema 15, Level 9, SF World Cinema
	1450- 1545hrs	Interactive Session You Say, I Say! You Say, I Say! explores important issues that affect business today. This fast-paced, lighthearted fan-filled interactive session is designed for you to have your say. Top panellists, representing different segments of the industry, will be posed a series of questions and will share their knowledge on specific topical issues. After they present their personal perspectives, we give you the opportunity to express your views. Agreeing with or challenging what the panellists say, will make for an expressive and entertaining session. Hot issues, quick 45-second responses, plus our low-tech, high-energy voting system – guaranteed to get the whole room buzzing. *Moderated by David Barrett* *Executive Manager,* *Diethelm Events, Thailand* *Panellists:* *Prof Irene Ng, Professor of Marketing Science, University of Exeter Business School, Senior Visiting Fellow, University of Cambridge, UK* *Peter Koh, Regional Travel Manager, Asia Pacific, Japan & Latin America, Symantec, Singapore* *Ian Quartermaine, CEO & Founder, MeetingsIn, U.S.A* *Bert van Walbeek, CEO, The Winning Edge, Thailand* Cinema 15, Level 9, SF World
	1545 – 1600hrs	Briefing for Exhibitors, Buyers and Corporate Travel Managers Cinema 15, Level 9, SF World
	1600 – 1630hrs	Coffee Break for Exhibitors and Corporate Travel Managers Cinema 15 Foyer, Level 9, SF World

	1600 – 1630hrs	Coffee Break for Buyers World Ballroom, Level 23, BCC

	1630 – 1730hrs	Sellers-Meet-Buyers Appointment Scheduling Session World Ballroom, Level 23, BCC
	1730 – 1815hrs	Buyers-Meet-Seller Appointment Scheduling Session Exhibition Hall, Level 22, BCC
	1900 – 2130hrs	Opening Ceremony & Welcome Cocktail (Entry by delegate badge or invitation only) Athénée Crystal Hall, Plaza Athénée Bangkok, A Royal Méridien Hotel Hosted by Thailand Convention & Exhibition Bureau (TCEB)
	2130 – 2400hrs	Late-night Function hosted by TTG Asia & Conrad Bangkok Hotel (For all delegates - entry by delegate badge or invitation only) Club 87 Plus, Conrad Bangkok Hotel
6 October 2010 Wednesday	0800 – 0900hrs	IT&CMA Seminar 1A		IT&CMA Seminar 1B
		Lotus Suite 11, Level 22, BCC Buy Green, Sell Green Asia may not be the standout choice for meeting planners looking to host environmentally conscious events. What exactly are buyers looking to buy? Can Asia deliver, and how can buyers take the destination more seriously? Anthony Wong Group Managing Director Asian Overland Services Tours & Travel (AOS) Malaysia Hugo Slimbrouck Director of Global Sales & Strategic Partnerships Ovation Global DMC, Belgium		Lotus Suite 12, Level 22, BCC A Bite of Association Meetings: Flavour of the Month or Indigestion? Is pulling off a successful association meeting so complicated and financially risky that it will only take off with government leading the bids? Does the industry need some sort of insurance system to mitigate the fear that it may be biting too much than it can chew? *Michael Anderson, CAE, President and CEO of cSAE, Canada* *Simon Pryor, FSAE, President of AuSAE, Australia*
	0900 – 1800hrs	Registration for Trade Visitors Registration Counters, Level 22, BCC
	0900 – 1800hrs	Exhibition and IT&CMA Appointment Sessions Exhibition Hall, Level 22, BCC
	0930 – 1200hrs	IMEX-MPI-IT&CMA Future Leaders Forum 2010 (Supported by TCEB and TICA) Lotus Suites 1 & 2, Level 22, BCC
	1230 – 1345hrs	‘Believe in Thailand’ TCEB Executive Luncheon [Buyers, Corporate Travel Managers, Media & Speakers or via Invitation card only] Sponsored by Thailand Convention & Exhibition Bureau (TCEB) Exhibition Hall, Level 22, BCC
	1530 – 1730hrs	CTW Business Appointments Exhibition Hall, Level 22, BCC
	1830 – 2100hrs	Hosted Dinner (For Hosted Delegates) World Ballroom, Level 23, BCC Sponsored by Seoul Tourism Organization
	2130 – 2400hrs	Late-night Function hosted by TTG Asia & Shangri-La Hotel Bangkok (For all delegates - entry by delegate badge or invitation only) Shangri-La Hotel Bangkok
7 October 2010 Thursday	0800 – 0900hrs	IT&CMA Seminar 2A	IT&CMA Seminar 2B
		Lotus Suite 11, Level 22, BCC Redefining Destination Marketing More than ever, value-for-money is the buzzword and nobody wears the label better than Asia. What “deal breakers” – price, service, rich culture, new ideas etc. – still make Asia hot and happening? What else needs to be done? *Ian Quartermaine* *CEO and Founder* *MeetingsIn, U.S.A* *Eunice Chua* *Regional Manager for MICE* *Tour East Singapore (1996) Pte Ltd, Singapore*	Lotus Suite 12, Level 22, BCC Inventing the Future^TM: Building a sustainable organisational culture – motivating staff Rapid change, increasing demands, fewer resources. No wonder people are reporting higher levels of stress than ever before. Almost a half of employers and employees surveyed by Metlife in 2010 have reported an increase in workload just over the past year, and at the same time less than half of employees have been found to be satisfied by their work. The future of business will be all about establishing and maintaining a proactive organisational culture that can support positive transition. The session aims to empower organisational vision and mission, to increase morale, create more opportunities for buy-in, and establish positive principles and actions for moving forward collaboratively. *Andrew Grant* *Managing Director* *Tirian, Australia***
	0900 – 1640hrs	Exhibition and IT&CMA Appointment Sessions Exhibition Hall, Level 22, BCC
	0900 – 1100hrs	CTW Business Appointments Exhibition Hall, Level 22, BCC
	0900 – 1700hrs	Trade Visitors Registration Registration Counter, Level 22, BCC
	1230 – 1345hrs	9th Sticky Awards Lunch (Entry by delegate badge or invitation only)
		Exhibition Hall, Level 22, BCC
	1830 – 2230hrs	TTG Travel Awards (By invitation only) World Ballroom, Level 23, BCC

Exhibition Opening Hours
6 Oct 2010, Wed, 0900 – 1800hrs
7 Oct 2010, Thu, 0900 – 1700hrs

Visitors Admission Fee
• Trade Buyers: Complimentary Admission (a valid business name card with buyer credentials must be produced during registration)

• Visitors with IT&CMA and CTW 2010 e-vite: Complimentary admission (a copy of e-vite and a valid business name card with buyer/travel manager credentials must be produced during registration)

• Trade Visitors: US$120 per person (for all non-buyer registrants)

• Complimentary entry for all registrants on 7 Oct 2010, Thu, 1500 – 1700hrs only

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