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2016 Campfire Sessions


 Take Advantage Of The Learning Opportunities At IT&CMA. Find Out More
 
 

 

 

2016 Campfire Knowledge Sessions
Held On 28 September and 29 September 2016 | Presentation Area, Exhibition Hall, Level 22, BCC
 

Campfire Session 1 | 28 September 2016 | Time: 1530 - 1550hrs

 

 Presenter: TBC

 
 

Campfire Session 2 | 28 September 2016 | Time: 1555 - 1615hrs
Storytelling: A Sales Pro's Most Powerful Sales Tool (Part 1)

(In collaboration with SITE) Stories are universal in their use, appeal, and effectiveness  across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial. This session will benefit sales professionals with more than five years of selling experience in the incentive travel industry most.

 

 Presenter: Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global

 
 

Campfire Session 3 | 28 September 2016 | Time: 1620 - 1640hrs
Storytelling: A Sales Pro's Most Powerful Sales Tool (Part 2)

(In collaboration with SITE) Stories are universal in their use, appeal, and effectiveness  across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial. This session will benefit sales professionals with more than five years of selling experience in the incentive travel industry most.

 
 Presenter: Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global
 
 
Campfire Session 4 | 29 September 2016 | Time: 1505 - 1525hrs
The Development of the Cruise Market in Asia

(In collaboration with SITE) During this session, you will receive information about the cruise market in general and especially for the Asian market. What is the situation at this moment and what are the expectations for the next couple of years? The growing river cruise market will also be discussed. Additionally, learn about CLIA (Cruise Line International Association) and what they can do for individual agents.

 
 Presenter: Joost de Meyer, Chairman & CEO, First Incentive Travel
 
 

Campfire Session 5 | 29 September 2016 Time: 1530 - 1555hrs
Driving Cruise Passenger Growth from Asia

Ride the wave of the cruise industry in this session by learning to identify growth markets and segments in Asia, understanding how cruise lines can satisfy Asian passengers’ needs and preferences onboard, and how working with trade partners can help you drive passenger growth from within the region.

 
 Presenter: Felix Chan, Vice President of Sales, Norwegian Cruise Line
 
 

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