Education
Share |
2017 Campfire Sessions


 Take Advantage Of The Learning Opportunities At IT&CMA. Find Out More
 
 

 

 

2017 Campfire Knowledge Sessions
Held On 27 and 28 September 2017 | Presentation Area, Exhibition Hall, Level 22, BCC
 

Campfire Session 1 | 27 September 2017 | Time: 1555 - 1615hrs
Making The Most Out Of Your Participation At Trade Shows

(In collaboration with Gaining Edge) A trade show is an opportunity to generate new leads from a targeted audience, nurture existing client relationships and introduce your new products and services. Developing business potential from trade shows is a medium to long term strategy. It is not a three to four day effort, but often a year-long effort.

 

 Presenter: Mike Williams, Senior Consultant, Gaining Edge

 
 

Campfire Session 2 | 27 September 2017 | Time: 1620 - 1640hrs
Creating A Strong Foundation For A High Performance Bureau

(In collaboration with Gaining Edge) Many cities and countries are moving toward establishing convention bureaus because increasingly governments are understanding that hosting conventions is important to economic transformation. What steps can be taken to engage the interest and support of governments and other stakeholders towards the MICE industry?

 

 Presenter: Mike Williams, Senior Consultant, Gaining Edge

 
 

Campfire Session 3 | 27 September 2017 | Time: 1640 - 1700hrs
Designing Your Incentive Travel Programme

(In collaboration with SITE) Incentive travel works—but only if you’re doing it right. You’ll learn about the importance of designing your incentive program to engage every one of your participants. For successful events, the majority of the heavy lifting isn’t done while just onsite. It’s done ahead of time. Attend this session to make sure your trip gets the most engagement possible.

 
 Presenter: Hugo Slimbrouck, Past President and Director Of Business Development, EMEA region, Society For Incentive Travel  Excellence (SITE)
 
 
Campfire Session 4 | 28 September 2017| Time: 1505 - 1525hrs
Making The Business Case For Incentive Travel (Part 1)

(In collaboration with SITE) In an age where digitalisation in the working is evolving, the benefits of incentive travel seem obvious to incentive travel specialists. But do companies understand the power of incentive travel? This session will equip participants with the “whys” of incentive travel and what power it has to attract, develop and retain staff at all levels. Why incentive travel works as vehicle for loyalty and engagement, and how it can be used as a tool to foster behaviour change.

 
 Presenter: Hugo Slimbrouck, Past President and Director Of Business Development, EMEA region, Society For Incentive Travel  Excellence (SITE)
 
 

Campfire Session 5 | 28 September 2017Time: 1530 - 1550hrs
Making The Business Case For Incentive Travel (Part 2)

(In collaboration with SITE) In an age where digitalisation in the working is evolving, the benefits of incentive travel seem obvious to incentive travel specialists. But do companies understand the power of incentive travel? This session will equip participants with the “whys” of incentive travel and what power it has to attract, develop and retain staff at all levels. Why incentive travel works as vehicle for loyalty and engagement, and how it can be used as a tool to foster behaviour change.

 
 Presenter: Hugo Slimbrouck, Past President and Director Of Business Development, EMEA region, Society For Incentive Travel  Excellence (SITE)
 
 

Campfire Session 6 | 28 September 2017 | Time: 1550 - 1610hrs
Nurturing and Growing Your Future Local Hosts

(In collaboration with Gaining Edge) What are the best practice and how can bureaus embark on association development programmes that strengthen their host communities – national associations and academic institutions – and make them better resourced to host international conferences.

 

 Presenter: Mike Williams, Senior Consultant, Gaining Edge

 
 

Back To Top >>